Why Advertise on Sing Tao

Our Market
Our Reach
Our Options
Our Community Network

Our Market

There are over 3 million Chinese in America. It translates into a market of billions of dollars. How can one afford to miss this market?

Though many Chinese have been adapted to the American life for generations, study shows only 16% of Chinese speaks either all English or predominantly English at home(2).

Depending on their origins, Chinese in America speak tens of dialects. Yet they all share the same written language. Most of them prefer reading Chinese newspapers because the publications cater to their needs.

(2)Survey conducted by KSCI in 2003. It focuses on Chinese & Korean Consumer Behavior.

Our Reach
Sing Tao Daily reaches a quarter million Chinese in the Eastern USA every day. Independent survey done by Asian American / Asian Research Institute (AAARI) and Queens College CUNY in August 2002 shows that Sing Tao Daily clearly led the others in the sales volume in Manhattan and Brooklyn – the two major counties Chinese live and work in New York. It reaches more readers than all others combined. Since then, circulation of Sing Tao Daily in Eastern US has increased 20%+.

Partnered with New York Times distribution affiliates, Sing Tao is committed to further expand circulation coverage, and improve the delivery system in the East USA.

Our Options
Sing Tao offers a wide variety of advertising packages to fit any market target and budget. Between small classified to full page, there are dozens of size options. To reach special interest target audience, it offers specified position, premium spots and column sponsorship. It also accepts advertorial and preprint inserts.

On top of all the advertising options, Sing Tao also provides translation and other production services. Marketers need not to understand Chinese to advertise. Sing Tao even offers professional marketing consultation as well as design and copywriting recommendations. It makes sure your message would get across in your targeted market in the right ways.

Our Community Network
What makes Sing Tao a true leader in the Chinese communities is not just the fact that it is a powerful media, but its commitment to enhance Chinese’s quality of living. Sing Tao’s social involvement has gained itself exceptional brand loyalty. Its community network is Marketers’ best vehicle to reach Chinese through non-traditional advertising.
Events Sing Tao organize, co-organize, sponsor include:

Heritage Festivals / Cultural Parades / Street Fairs
Youth Days / Health Fairs
Financial / Real Estate / Health Seminars
Sport Event / Competitions
Getaway Trips
Photography / Drawing / Singing / Talent Contests
Charity Fundraising Functions