The magazine arm of Sing Tao Daily, complements the content offering of the global news network, as well as provides cross-buying opportunities and diversification of customer base for the marketers. Survey shows that readers like to keep Sing Tao magazines for weeks or even months. They read them whenever they have time while commute, at home and in the office.
Sing Tao magazines target readers from teenagers to seniors. To meet the diverse preferences of these readership groups, the content of the magazines is divided into two major areas: lifestyle, recreation and entertainment for young readers and women, and knowledge-based information for well-educated professionals.
All the magazines are complimentary and distributed along with Sing Tao Daily to the whole Eastern US, which includes New York, New Jersey, Connecticut, Boston, Greater Washington D.C., Philadelphia, Chicago, Ohio, Florida, etc. Each of the magazines features infotainment of different region: